Homeboy was founded in 1988 as the world's third streetwear brand. 30 years ago, streetwear was still original and stood for skatewear. Homeboy's origins lay in skating, but their hand was already extended towards music when they were founded.

Many streetwear classics were created under our leadership in the late 80s and 90s. In 1991 we shocked the fashion world with the first Homeboy baggy pants. Baggy pants are the rising star of the streetwear scene and are on their way to replacing skinny pants. The pants have been updated and have arrived in the now. The cut is tapered, the legs are slightly rolled up. The vibe stayed.

Homeboy has been in the thick of things since the beginning and nothing will change that.

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